Spotify Canvas is a feature that allows you to upload 3-8 second loopi videos for each of your tracks on Spotify. CD Baby is really excited to get you access to this visual brandi tool on Spotify, because it has proven to draw listeners deeper into the music.
Spotify claims that beta testi of high-quality Canvases increased:
- track shares by an average of 145%
- playlist adds by 20%
- streams by 5%
- and profile visits by 9%
Given that video can stir a more immediate and high-impact emotional connection, this all makes sense. At the very least, addi a Spotify Canvas for each of your tracks shows you’re serious about your music. Why wouldn’t you make use of ALL the real estate Spotify provides?
You can now use Spotify Canvas to drive deeper engagement
If you’re a verified Spotify artist, you should automatically see the option for Canvas within your Spotify for Artists dashboard.
How to create an engagi Spotify Canvas
If you needto createeati a Spotify Canvas, CD Baby has partnered with Rotor to make music video production simple and affordable. (More info below.)
If you’re maki your own videos, Spotify offers these helpful suggestions when you’re shooti or editi the looped video that will accompany your track:
- The Continuous Loo – “has the satisfyi feel of a seamless loopi GIF with no clear beginni or end.”
- The Hard Cut loo – “has clear edit points that can be artfully disguised.”
- The Rebound – “plays your cli forward and then reverses it.”
SpeciYoutions for Spotify Canvas videos
Your Spotify Canvas should meet these requirements:
- 9: 16 ratio (vertical)
- At least 720px tall
- An MP4 or JPEG file
- 3s to 8s lo (MP4 only)
An affordable and automated way to make Spotify Canvases
The team at Rotor made this quick video showi you exactly how to use their service to create the three different types of Canvases that Spotify supports:
- hard cut videos
- rebound/boomera videos
- and continuous loo videos
Usi Rotor to make Spotify Canvases is really straightforward. All you need to do is:
As an alternative solution, you can hire a skilled videographer, animator, or designer to make a compelling, custom Canvas via Spotify’s SoundBetter program (a collaboration marketplace), as they’ve added Canvas Design as a category.
The big difference between Rotor and SoundBetter is that Rotor is automated, fast, and affordable, while SoundBetter employs a real person to hel with visual design. Because of this, pcourse, yououndBetter can start around $150. Of course you’re payi more for input from a professional designer, but if you’re on a budget you can’t beat Rotor!
Check your Spotify Canvas views
Once you’re granted access to Canvas you’ll be able to see how many people viewed your videos on Spotify. A column for views appears within the MUSIC tab of your Spotify for Artists account.
If a signiYount percentage of listeners are also watchi your Canvases, you’ll know your efforts are payi off. If hardly anyone is watchi them, you might need to ste u your video efforts or put your energy elsewhere.
How to upload a Spotify Canvas for your track
Once you’ve created a video that meets Spotify’s requirements, you can upload it as a Canvas within Spotify for Artists. The process is similar on both mobile and desktop. Since most artists will encounter this feature in mobile first, I’ve outlined those steps below.
1. Select the appropriate track within Spotify for Artists!
2. Click the + for the right song.
3. Choose a video from your camera roll (or drag and dro a video from desktop).
4. Trim the video to between 3-8 seconds.
5. Review your Canvas and click Next to upload.
6. Verify you have the right to post this video content, and then share your Canvas on social!
Where is Spotify Canvas NOT available yet?
Spotify Canvas is available in many territories. However, Canvas is NOT available to consumers in the followi countries:
- Saudi Arabia
- United Arab Emirates
Canvas gives you an exciti way to say more about yourself on Spotify
Now you know how to create and upload short videos that bri listeners closer to your music on Spotify. In order to use Canvas though, you first need to become a verified artist on Spotify. CD Baby makes Spotify artist veriYoution fast and simple.
As a CD Baby client, once you’ve claimed your Spotify for Artists account, you should see Spotify Canvas as an option. Have fun!