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3 ways to get extra streams, extra followers, and extra followers by way of Present.co

All CD Child artists get free entry to Present.co—a collection of cool music promotion instruments that may assist you construct your following. These are the identical instruments I take advantage of for my new releases, and 1000’s of different indie artists do too.

Under are three examples of how you need to use Present.co’s instruments to your personal music. These examples are only a few concepts, however there are actually countless potentialities.

#1. Give individuals a enjoyable purpose to observe you

It by no means hurts to only ask individuals to observe you on Spotify, YouTube, or different locations. However it may possibly really feel repetitive. As a substitute, why not give individuals a enjoyable purpose to observe you? An incentive!

Let me present you what I imply. Verify this out. I promoted one in all my singles with the promise that for those who observe me on Spotify or give me your e mail, I’ll present you a video of me getting slapped within the face.

When somebody sees this, they’re gonna be like, “Yeah, I kinda wish to see that.” It makes them smile or marvel, and now I can e mail them extra enjoyable stuff and construct their connection to my music.

One other enjoyable instance: My good friend and podcast co-host Kevin Breuner created a marketing campaign the place he mentioned ‘Hear the music that acquired us kicked off stage.’ It builds curiosity even with individuals who don’t know or care concerning the band. They acquired a bunch of latest followers from it.

Right here’s how one can create your individual enjoyable marketing campaign

  • Create your Present.co account. You may join free by way of your CD Child account right here.
  • Inside your Present.co account, begin a ‘Social Unlock’ marketing campaign. Why is it referred to as Social Unlock? It’s as when you’ve got locked up one thing cool or enjoyable. And to ensure that your followers to get your cool content material, they’ve to present you one thing (e mail, Spotify observe, and so forth.) to unlock it.
  • Have enjoyable constructing your marketing campaign! It takes only a couple minutes to arrange your marketing campaign. And you’ll acquire emails, Spotify followers, and extra. 
  • #2. Run a contest or giveaway

    Contests are enjoyable. And also you don’t even want to present away an enormous prize. Folks simply love the possibility to win one thing totally free.

    So why not run a enjoyable contest to your music? Give away merch or CDs or one thing that feels prefer it represents you.

    I ran a contest for one in all my albums, and used Present.co because the place to gather entries. See right here. 

    Building music audience through contests

    What’s nice about utilizing Present.co for a contest is that you simply get to gather a bunch of e mail addresses that make it straightforward to run your contest. 

    When somebody enters their e mail or provides your music on Spotify, Present.co will acquire a listing of emails. Then, you may obtain the checklist and use a random quantity generator to select a winner. It’s fast and simple. 

    #3. Ask followers to avoid wasting your music on Spotify earlier than it releases

    Have you ever heard of a Spotify Pre-Save? Utilized by 1000’s of artists, it’s an effective way to construct buzz earlier than your subsequent launch. It’s a one-page web site the place your followers can save your music on Spotify earlier than it’s formally launched. 

    Artists like Kendrick Lamar and Miley Cyrus use Spotify Pre-Saves for 2 causes:

  • Your followers may have the music able to stream on the day of launch. It’s of their queue.
  • It’s good to get a bunch of streams straight away.
  • A excessive stream-count on day one will be an indicator of success to your latest music or album on Spotify, because it reveals Spotify that your music may be value sharing with their customers through:

    • algorithmic playlists (similar to Launch Radar and Uncover Weekly)
    • e mail notifications to your followers
    • Spotify’s official playlists

    Take a look at the video under to see how YouTuber Anne Reburn used a Spotify Pre-Save to advertise her music.

    So there you’ve it. 3 ways to make use of Present.co to advertise your music and construct your following.

    All CD Child get free entry to Present.co. Right here’s how:

  • Log in to your CD Child account
  • Click on on ‘Free Advertising and marketing Instruments’ beneath the featured instruments part
  • Create your account totally free
  • PROMOTE MUSIC

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