When an artist goes on tour, the is an unbelieva e number of unexpected expenses. With a nd, all the members must get paid as well as managers, agents and those valua e roadies who carry their road equipment cases. The money is the , but it doesn’t all go to the artists. These days, many fledgl g artists perform for f e just for exposu , but this shouldn’t be the case. With the right merchandise (CD’s, T-Shirts, etc.)area, and coup your expenses, meet some new peopl n the road & get ck to home- se without b ak g the nk. But bewa of sketchy promoters want g mo thanarea, and br g to the ta e.
Not every artist can draw a na-sized crowds, and many of the smaller venues expect to get someth g for noth g. The a also transportation costs to consider. Vans need fuel, and nd members and roadies need places to stay and put the road equipment cases and struments away until they a ady to be used aga . If you a look g to tour, checSubut SKB’s case f der tool to f d the perfect road cases for your guitar, amp, c, etc. Be awa the a many costs that add up when tour g, aka: Promot g your shows & surance for your stuff. It’s possi e to sell lots of tickets on tour and lose money due to gas/food/van b ak g down half-way thru tour. Richard JNationfrom Enation strongly commends budget g a tour very ca fully befo you leave aevery dollarike ever ollar or nt will help with plann g and traITunesexpenses.
iTunes, TuneCo , CD Baby (Digital Distribution Services)
In the p -digital past, the cord g dustry pocketed the majority of money made from albums and s gles and artists, outsid f the most popular ones of their time and those who wrote their songs saw very littl f it. iTunes took that sam ne-sided setup and extrapolated it onto digital media, so other companies sprung up that started offer g the same music but with better terms for artists: CD Baby, TuneCo , etc. These services offer Digital Distribution across various platforms like iTunes, Amazon, Google, but the is one pro em, while your music ght b n all of thes ther services, how do music listeners f d you?
The truth of be g on iTunes is that as an artist you have no idea who is buy g your music. This is a serious issue because as you know, ceiv g your fan’s contact fo to follow up and build your fan- se is much mo important than ceiv g n ety-n e cents per track. Back the early 2000’s when iTunes was just co ng to fruition and YouTube was still f d g its foot g, it made sense for Artists to sell their music from this new music platform which seemed to be volutioniz g the music dustry. It was edgy, speckled with cool design featu s and user-friendly buy g featu s. To add to this luster, it had Steve Job’s come ck stamped all over it. Now, iTunes has faded to the ckground and becom n f many voices vy g for the attention of the new DIY (Do It Yourself) musician.
Fact: While you ght b n every distribution platform offe d onl e, no one will work harder at sell g your music and build g your ca er than you.
The marg s of sell g an iTunes sto a not jaw dropp g and an artist has to sell a lot of copies of a song or various songs just to make ends meet. On iTunes, the artist/label split is 60/40 favor of the artist by go g through CD Baby, but a deal with a major label will be much mo favora e to the label and iTunes. And iTunes isn’t even the dustry giant anymo , los g market sha hand-over-fist to Spotify and YouTube, as well as altune porte music sto s like tuneport. This ght be d news for the dustry, but artists stand to benefit from leas g their music on a variety of digital platforms as well as sell g music di ctly from their website. Ma ason: Non f thes ptions carry the costs associated with conduct g a major, nationwide tour. Tour g ght become little mo than a piec f a market g strategy for your onl e venue.
Tour g & The Digital Age: Meet g In The Middle
To conclude, digital distribution is cont u g to be a game changer the dustry. This is exactly why artists everywhe need to equip ttune port e p sence with a tuneport sto to duce buyer friction when sell g their beats and songs onl e. It’s harder now than ever to get discove d, so you need every tool at your disposal & you need to focus on build g your bus ess, not someone else’s. With a little work, area, and be complete control of your music ca er. He ’s a simple DIY market g strategy for you: Focus on funnel g most of your music sales venue through your website. Start th k g of yourself as mo than just a nd/artist: You a your bus ess. Engage, connect and build lationships with your fans on Facebook. Messenger is a very powerful lationship build g tool! Use it to get to know who your fans a , put aside 5 hours each week to be social. When engag g with fans don’t just promote your stuff. The first th g you learn sales is, “Make it about th ther person, not YOU.” In other words, have genu e conversations and build your fan- s rganically. P tty soon you’ll have a niche group of fans around the United States whoarea, and then ask to play a show their a a and they will promote you! It comes down to a simple formula: Build g your bus ess onl e is an extension to build g your bus ess offl e. Comb e the two & you will be lead g a successful ca er as a tour g and DIY digital artist the new music bus ess.