The wonderful thing about working a Spotify pre-save marketing campaign is that the artists, in flip, get to construct up their fan base earlier than every launch. The extra folks that pre-save, the extra publicity their music will get, which over time is just like the snowball that retains on rising. All of the artists must do is get their followers enthusiastic about their new monitor. Everybody wins. Within the age of streaming, it’s nonetheless doable for everybody to win, with Spotify pre-saves.
Pre-saves are nothing new, however they had been beforehand solely on provide for important, profitable artists. Now, all independents, labels, music producers and artists could make use of the function too.
However to make efficient use of Spotify pre-saves, you first want to know the ins and outs of them and what they imply for you.
What’s a pre-save on Spotify?
Spotify pre-saves perform exactly like every other form of pre-ordering system. They permit your followers to avoid wasting your upcoming launch earlier than its launch date. Whereas this historically concerned pre-ordering and paying upfront, the subscription mannequin of Spotify means you pre-save it slightly than pre-order. Then, on launch day, the album, single or EP is routinely added to the library.
This makes the method extraordinarily straightforward on the a part of the patron. You ship the pre-save marketing campaign by posting a hyperlink to your upcoming music, and all the patron must do is click on the pre-save button. That’s all! The method is seamless, and we’ll talk about that in additional element beneath.
Interact along with your followers
What Spotify pre-saves can help you do, except for selling your music, is getting your followers engaged earlier than releasing the tune. Because of this Spotify (in principle) will discover the traction in your new tune from the second it’s obtainable on launch day. When followers pe-save your music, it reveals Spotify there’s curiosity in your music.
Constructing pre-save power improves the Spotify algorithms. Algorithms detect music that’s doing properly and should put it up for sale via their semi-automated editors’ official playlists like Uncover Weekly and Launch Radar.
These playlists show on different Spotify customers’ homepages and routinely replace as soon as per week – the great factor is the playlists are based mostly on listening habits and can present music the person will take pleasure in. Additionally, as soon as getting on these playlists means your music is extra prone to attain a wider viewers as a result of Spotify distributing to their userbase, which in the long term builds momentum over time.
The Launch Radar is a playlist readjusted to every person on Spotify. It’s up to date each Friday with new music from artists customers have already listened to, together with some the algorithm thinks they’ll like. So whereas having numerous followers will enable you to get on extra individuals’s launch radar, you too can enhance your possibilities by getting extra listens as quickly as your tune comes out.
Uncover Weekly is one other playlist tailor-made to particular person customers. Spotify algorithms put music into playlists they assume customers will like, based mostly on their present style. So, together with the Launch Radar playlist, Uncover Weekly is the place you need your music to finish up. It’s a incredible solution to generate extra streams and extra followers. Preserve hitting these playlists month over month; you’ll create a following very quickly.
Producing a profitable pre-save marketing campaign and making use of those playlists includes a number of key components. Nevertheless, earlier than we get into that, let’s discuss in regards to the total Spotify pre-save marketing campaign setup.
The best way to arrange a Spotify pre-save marketing campaign?
The Spotify pre-save course of could be very easy. With just some steps required in your half, you may have your pre-save hyperlinks generated, which you’ll be able to ship out to your followers very quickly.
With Promoly, it’s simpler than ever, and we maintain all of the technical bits. As well as, Promoly’s built-in pre-save software can be utilized to create a marketing campaign and distribute the marketing campaign in file time.
Step 1 – Schedule your music for launch.
To begin a pre-save marketing campaign, the very first thing you want to do is about your music’s launch date with the distributor. This date is the day your music will develop into obtainable to stream on Spotify. If you set a launch date and publish the music, the distributor will begin delivering the music to the retailers, like Spotify, Beatport, iTunes, Apple Music, and so forth. When you set the date, you’ll must work backwards to provide you adequate time to kick off and promote your marketing campaign.
Step 2 – Get your music barcode.
Promoly can generate a pre-save marketing campaign utilizing your music barcode. Different companies rely on the Spotify URI and lots of fiddly setups, however we prefer to automate the method through the use of the barcode to cut back the guide work. Promoly can even pull in metadata from the barcode, like your launch particulars, art work, and knowledge.
For those who’re unsure easy methods to get the barcode, it’s often known as a UPC or EAN. Ask your file label or music distributor in case you are uncertain. Upon getting it, create a Promoly account, log in, press ‘new marketing campaign’, after which choose ‘pre-save.’
Subsequent, plug in your barcode; Promoly will seek for your music on Spotify (and all the opposite shops) and create a marketing campaign routinely.
We solely want Spotify for this marketing campaign in order that the opposite retailers could be disabled for this marketing campaign. That’s it, and offering every little thing is wanting right, you gained’t must replace anything. You’ll discover that Promoly creates a Spotify pre-save hyperlink and touchdown web page for you – you’ll want this touchdown web page hyperlink to direct followers to your music.
Step 3 – Kick off your marketing campaign.
The ultimate step of the method is to kick off your Spotify pre-save marketing campaign. This step is essential, because it’s the best way you’ll get individuals to pre-save your music. You can begin by giving followers the hyperlink in order that they’ll pre-save your new tracks. To do that successfully, you want to know easy methods to get individuals to pre-save your songs, and I’ll discover this in additional element beneath.
How do you get individuals to pre-save your songs?
Upon getting your pre-save marketing campaign able to go, you’ll want to begin constructing traction. For instance, merely sending out emails to your followers asking them to pre-save your music won’t be sufficient by itself. Whereas your followers would possibly take motion along with your marketing campaign e-mail, the open fee benchmark for media and leisure is 21%. Subsequently, 21% learn emails leaves 79% unread. That’s an enormous quantity, which suggests a great chunk of your fan mailing listing won’t ever see your e-mail or hear your music.
Giving your followers an incentive to pre-save your music is crucial to your pre-save marketing campaign to achieve success. You want to give your followers a motive to click on your hyperlink, and the music won’t be sufficient to construct preliminary momentum. At first, anyway.
If you have already got an enormous following, you would possibly be capable to rely in your followers by clicking the hyperlink right away. However in case you’re making an attempt to develop your following, you want to be proactive and artistic.
Run a contest
You wish to get your followers enthusiastic about your new music. An effective way to do that is to run a contest and run a pre-save marketing campaign alongside. Ask your followers to pre-save your upcoming music, and in return, enter them right into a prize draw as soon as they present you proof of the pre-save.
This draw may very well be for something, from T-shirts to unique content material. The primary level is to get the followers warmed as much as pre-save your music while getting them to take motion concurrently.
For instance, you would put up your pre-save on social media and say:
“Wish to win a signed T-shirt?
If you pre-save my music, put up a screenshot of the tune in your library within the feedback, and I’ll select a winner at random.
The competitors closes Friday!”
This put up will certainly get extra consideration in contrast with a put up simply saying ‘pre-save my music’. Why? For starters, everybody desires to win one thing.
The highest line known as the hook, and it’s designed to seize somebody’s consideration. Then you definately inform them easy methods to win. On this case, it’s easy. So that somebody has to pre-save and put up a screenshot of their Spotify library within the feedback. It’s a easy job however does you huge favour (by constructing your engagement) in the long run, and somebody wins a T-shirt.
Artists do that with unique T-shirts, restricted version vinyl, and plenty of different distinctive objects. This is a superb solution to give your followers extra than simply the music. Strive it.
Pin a Tweet and ask followers to Retweet
Twitter has a cool perform the place you may pin a Tweet. Or, on this situation, pin your Spotify pre-save hyperlink. This implies each one that comes by your Twitter web page will see your pre-save web page hyperlink pinned to the very high.
Having the Tweet on the very high of the account is nice for optimum impressions. To make issues even higher, ask your followers to Retweet to assist construct traction and consciousness.
You might take into consideration working a Retweet, like, and observe competitors. Give your followers slightly extra of what they need by requiring them to observe or such as you in return for an opportunity to win.
A Twitter contest could be a superb solution to enhance publicity and follower rely. By giving individuals a number of methods to enter contests, it may possibly additionally enhance follower development and engagement.
You might then give your followers factors for Retweeting and liking, which might add up over time. These factors may then be redeemable for backstage passes, merchandise or early entry to different music.
You possibly can actually get inventive with driving a pre-save marketing campaign, so don’t be afraid to attempt one thing out of the field. The thought is to interact your viewers and incentivise pre-saving your tune.
As soon as you understand how to run an efficient pre-save marketing campaign, you may reproduce the approach for each launch.
The best way to get insights and study from Promoly
Spotify pre-save hyperlink campaigns are nice for reinforcing your presence on Spotify. However by monitoring and monitoring how your followers interact along with your music, you may higher perceive your fanbase.
Promoly can even generate store hyperlinks campaigns too, so as soon as your pre-save marketing campaign is over, you may log in to Promoly and allow the opposite shops. Promoly will routinely replace your marketing campaign with out you having to do any guide edits.
If you launch your pre-save campaigns on Promoly, we don’t solely give you an superior marketing campaign, however we monitor every little thing that’s taking place and show that you just in simply digestible stats.
As soon as your marketing campaign is dwell and working, Promoly will acquire all of the related knowledge out of your followers in order that you recognize the place your followers are pre-saving/clicking in your music.
We maintain all of the advanced stuff so you may focus in your music promotion — no want for tough Google Sheets monitoring right here… properly, except you wish to, after all!
Promoly helps you monitor these outcomes; know who you’re reaching and the place they’re listening. This may can help you develop as an artist or label and develop into extra profitable within the course of.
For those who’re able to arrange a Spotify pre-save marketing campaign, get the ball rolling with Promoly and signup for a free trial.