Music Distribution

The Downsides of Releasing Music Usually vs. Not often

[Editors Note: This blog was written by Hugh McIntyre and is the second installment in a two-part series about how the timeliness and/or frequency of your release schedule can impact your career.]


Just lately, I seemed on the upsides that may include releasing music both pretty typically or hardly ever. There are many good causes to think about both a kind of choices, however what I didn’t focus on intimately in my piece was what could possibly be mistaken with these selections. What are the downsides to dropping albums and singles continuously, or solely on occasion?


Ask any artist that releases a brand new album yearly and also you’ll most likely hear all of them say the identical factor: they’re drained. Working as a musician that shares that a lot materials that usually is exhausting in nearly each manner, and whereas it would sound terribly romantic to be so dedicated to your artwork that you simply’re prepared to put on your self skinny to make it and put it out into the world, it’s extremely troublesome to maintain up.

Between writing, recording, ending every thing else that comes with an album, after which correctly selling that new challenge—which suggests filming music movies, doing media outreach, and composing total advertising and marketing campaigns—and that’s to say nothing of touring, it isn’t truly too troublesome to think about that refusing to take breaks in between album cycles is the type of factor that may run anyone down, even essentially the most bold and gifted of artists.

Should you’re continuously creating and releasing music with out taking time to refresh and loosen up (at the very least for a short time), it might not take lengthy on your artwork to endure. Time is among the crucial elements to creating nice music, and should you’re all the time working, you will note the standard of your work lower…and everyone else will finally discover as effectively. Certain, chances are you’ll be promoting extra albums than you’d should you solely dropped a full size each few years, however can you retain up the tempo for lengthy? Are you actually prepared to all however kill your self to get to a spot the place you’re worn out and creating music that could be beneath the very best you possibly can?

Additionally, simply since you’re not taking time in between albums, that doesn’t imply that creating singles and albums (and every thing else related to those merchandise) will be completed quicker. It’s seemingly that placing collectively a 10-track report will take you primarily the identical period of time irrespective of the way you’re doing it…so don’t you need your artwork to be appreciated? Placing new issues out into the world continuously doesn’t let followers and the media give every bit the correct quantity of time and a focus. If there’s all the time one thing else to listen to, everyone will transfer on, and that may cheapen your artwork!

Not often

It’s fairly easy: should you don’t launch a whole lot of music, you’ll have fewer issues to promote. Even your largest and most ardent followers are solely going to purchase each album you launch as soon as (or maybe twice, relying on the way you market completely different codecs). Releasing an album each few years could assist in some departments, and it might be the very best artwork you possibly can probably create, however you possibly can nonetheless solely promote it so many occasions. Sharing new tunes much less continuously means you’ll have to deal with promoting extra copies to completely different folks, which suggests extra time spent selling your restricted output within the hopes of attracting new followers. Including to your fan base sounds nice (and naturally it’s), but it surely’s far simpler to promote one thing, something, to a fan you have already got than to show a stranger right into a paying buyer.

On prime of getting fewer alternatives to promote music, releasing music solely sometimes solely provides you so many probabilities to advertise your self, at the very least by way of conventional strategies. Few blogs will need to interview an up-and-coming artist with nothing new to push, and bigger publications that will solely be probably eager about you throughout the starting of a cycle could miss you as soon as, and then you definitely’ll want to attend a very long time earlier than having a superb motive to pitch them once more. Even should you spend the cash to rent a publicist, they’ll seemingly inform you that your finest probabilities of getting press come when there’s something new and thrilling coming.

The identical will be stated for touring. Very similar to promoting music, solely the most important and most adoring followers will come see you greater than as soon as if in case you have nothing new to play them. Tickets all the time promote higher whenever you’re in full promotional mode, which comes with a brand new “period.” Plus, does it sound like enjoyable to you as an artist to repeatedly journey throughout the nation taking part in nothing however the identical few tracks?

One of many least talked-about points going through artists that take prolonged breaks in between album cycles (or no matter we need to name it in as we speak’s post-album financial system) is that of misplaced momentum. Generally when a brand new or lesser-known artist begins to see their single develop into well-known, be it on the charts or by way of a streaming platform like Spotify, they’ve already launched an album or an EP that had been within the works. Whereas some tracks develop into in a single day sensations, it nonetheless takes a whole lot of acts months to see their songs go viral. As soon as that occurs, musicians have to do every thing they will to capitalize on their newfound, rising reputation. To vanish for a number of years shortly after a possible fan base turns into is a large wasted alternative.

Whereas it might be tiring, the sensible factor is to attempt to get one thing out in time for these those who simply arrived to the celebration to snap up extra materials, thus cementing them as followers. Should you step away for a time and return years later, it may be too late for a lot of of them, and also you’ll have misplaced some could-have-been followers.


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